The Internet May Be as Segregated as a City

People attend the annual ‘Campus Party’ Internet users gathering in Valencia, Spain, Tuesday, July 12, 2011. More than 6.500 computer and technology fans, gather from July 11 to 17 to surf the internet, play, share information and technology . (AP Photo/Fernando Bustamante)

In a city or town, a quick look around will tell you the racial makeup of the community you’re in. But on a webpage, there’s no easy way of telling who else is visiting. Some sites make it clear that they’re geared toward members of a certain race: The Root, for example, describes itself as a destination for “black news, opinions, politics, and culture.” Elsewhere, visitors have to guess a site’s target audience based on its content—or they may conclude that race doesn’t matter on most of the internet.

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